Thats - Taiyo Yuden Co., Ltd. is a Japanese materials and electronics company, situated in Kyobashi, Chuo, Tokyo, that helped pioneer recordable CD technology (CD-R) along with Sony and Philips in 1988. Founded in 1950, Taiyo Yuden currently operates factories in Japan, Singapore, Korea, China, the Philippines, Taiwan, and Malaysia. Taiyo Yuden branded products were not common outside Japan (where Taiyo Yuden media had a market share of about 60%) but unbranded CDs and DVDs were available from some online retailers. Rebranded Taiyo Yuden media could be found under Fujifilm, Fusion, Maxell, Miflop, Panasonic, Plextor, Sony, TDK, and Verbatim Corporation brands. In Japan, Korea and Greece, Taiyo Yuden was distributing its own brand "That's". That's branded Audio tape, known as Triad in North America, was introduced to the market in 1982.