AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA Metal 50 Type IV Metal 1990 Japan AXIA FUJI Metal Type IV Metal 50 1990 Japan Japan
Compact Cassette AXIA Metal 54 Type IV Metal 1990 Japan AXIA FUJI Metal Type IV Metal 54 1990 Japan Japan
Compact Cassette AXIA Metal 60 Type IV Metal 1990 Japan AXIA FUJI Metal Type IV Metal 60 1990 Japan Japan
Compact Cassette AXIA Metal 70 Type IV Metal 1990 Japan AXIA FUJI Metal Type IV Metal 70 1990 Japan Japan
Compact Cassette AXIA Metal 100 Type IV Metal 1990 Japan AXIA FUJI Metal Type IV Metal 100 1990 Japan Japan
Compact Cassette AXIA PS-IIs 40 "PS-2S A 40" Type II Chrome 1990 Japan AXIA FUJI PS-IIs PS-2S A 40 Type II Chrome 40 1990 Japan Japan
Compact Cassette AXIA PS-IIs 46 Type II Chrome 1990 Japan AXIA FUJI PS-IIs Type II Chrome 46 1990 Japan Japan
Compact Cassette AXIA PS-IIs 50 "PS-2S A 50" Type II Chrome 1990 Japan AXIA FUJI PS-IIs PS-2S A 50 Type II Chrome 50 1990 Japan Japan
Compact Cassette AXIA PS-IIs 54 "PS-2S A 54" Type II Chrome 1990 Japan AXIA FUJI PS-IIs PS-2S A 54 Type II Chrome 54 1990 Japan Japan
Compact Cassette AXIA PS-IIs 60 Type II Chrome 1990 Japan AXIA FUJI PS-IIs Type II Chrome 60 1990 Japan Japan
Compact Cassette AXIA PS-IIs 64 Type II Chrome 1990 Japan AXIA FUJI PS-IIs Type II Chrome 64 1990 Japan Japan
Compact Cassette AXIA PS-IIs 70 "PS-2S A 70" Type II Chrome 1990 Japan AXIA FUJI PS-IIs PS-2S A 70 Type II Chrome 70 1990 Japan Japan
Compact Cassette AXIA PS-IIs 74 "PS-2S A 74" Type II Chrome 1990 Japan AXIA FUJI PS-IIs PS-2S A 74 Type II Chrome 74 1990 Japan Japan
Compact Cassette AXIA PS-IIs 90 "PS-2S A 90" Type II Chrome 1990 Japan AXIA FUJI PS-IIs PS-2S A 90 Type II Chrome 90 1990 Japan Japan
Compact Cassette AXIA PS-IIs 100 Type II Chrome 1990 Japan AXIA FUJI PS-IIs Type II Chrome 100 1990 Japan Japan
Compact Cassette AXIA PS-Is 46 "PS-1S A 46" Type I Normal 1990 Japan AXIA FUJI PS-Is PS-1S A 46 Type I Normal 46 1990 Japan Japan
Compact Cassette AXIA PS-Is 50 "PS-1S A 50" Type I Normal 1990 Japan AXIA FUJI PS-Is PS-1S A 50 Type I Normal 50 1990 Japan Japan
Compact Cassette AXIA PS-Is 54 "PS-1S A 54" Type I Normal 1990 Japan AXIA FUJI PS-Is PS-1S A 54 Type I Normal 54 1990 Japan Japan
Compact Cassette AXIA PS-Is 60 "PS-1S A 60" Type I Normal 1990 Japan AXIA FUJI PS-Is PS-1S A 60 Type I Normal 60 1990 Japan Japan
Compact Cassette AXIA PS-Is 64 "PS-1S A 64" Type I Normal 1990 Japan AXIA FUJI PS-Is PS-1S A 64 Type I Normal 64 1990 Japan Japan