AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-Ix 54 Type I Normal 1989 Japan AXIA FUJI PS-Ix Type I Normal 54 1989 Japan Japan
Compact Cassette AXIA PS-Ix 60 "PS-1x60" Type I Normal 1989 Japan AXIA FUJI PS-Ix PS-1x60 Type I Normal 60 1989 Japan Japan
Compact Cassette AXIA PS-Ix 74 "PS-1x74" Type I Normal 1989 Japan AXIA FUJI PS-Ix PS-1x74 Type I Normal 74 1989 Japan Japan
Compact Cassette AXIA PS-Ix 90 "PS-1x90" Type I Normal 1989 Japan AXIA FUJI PS-Ix PS-1x90 Type I Normal 90 1989 Japan Japan
Compact Cassette AXIA UP 10 "UP N 10" Type I Normal 1989 Japan AXIA FUJI UP UP N 10 Type I Normal 10 1989 Japan Japan
Compact Cassette AXIA UP 30 "UP N 30" Type I Normal 1989 Japan AXIA FUJI UP UP N 30 Type I Normal 30 1989 Japan Japan
Compact Cassette AXIA UP 46 "UP N 46" Type I Normal 1989 Japan AXIA FUJI UP UP N 46 Type I Normal 46 1989 Japan Japan
Compact Cassette AXIA UP 54 "UP N 54" Type I Normal 1989 Japan AXIA FUJI UP UP N 54 Type I Normal 54 1989 Japan Japan
Compact Cassette AXIA UP 60 "UP N 60" Type I Normal 1989 Japan AXIA FUJI UP UP N 60 Type I Normal 60 1989 Japan Japan
Compact Cassette AXIA UP 90 "UP N 90" Type I Normal 1989 Japan AXIA FUJI UP UP N 90 Type I Normal 90 1989 Japan Japan
Compact Cassette AXIA UP 120 "UP N 120" Type I Normal 1989 Japan AXIA FUJI UP UP N 120 Type I Normal 120 1989 Japan Japan
Compact Cassette AXIA Hi 40 Type II Chrome 1990 Japan AXIA FUJI Hi Type II Chrome 40 1990 Japan Japan
Compact Cassette AXIA Hi 46 Type II Chrome 1990 Japan AXIA FUJI Hi Type II Chrome 46 1990 Japan Japan
Compact Cassette AXIA Hi 50 Type II Chrome 1990 Japan AXIA FUJI Hi Type II Chrome 50 1990 Japan Japan
Compact Cassette AXIA Hi 54 Type II Chrome 1990 Japan AXIA FUJI Hi Type II Chrome 54 1990 Japan Japan
Compact Cassette AXIA Hi 60 Type II Chrome 1990 Japan AXIA FUJI Hi Type II Chrome 60 1990 Japan Japan
Compact Cassette AXIA Hi 64 Type II Chrome 1990 Japan AXIA FUJI Hi Type II Chrome 64 1990 Japan Japan
Compact Cassette AXIA Hi 90 Type II Chrome 1990 Japan AXIA FUJI Hi Type II Chrome 90 1990 Japan Japan
Compact Cassette AXIA Metal 20 Type IV Metal 1990 Japan AXIA FUJI Metal Type IV Metal 20 1990 Japan Japan
Compact Cassette AXIA Metal 46 Type IV Metal 1990 Japan AXIA FUJI Metal Type IV Metal 46 1990 Japan Japan