AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA GT-IIx 74 "GT-2x W 74" Type II Chrome 1989 Japan AXIA FUJI GT-IIx GT-2x W 74 Type II Chrome 74 1989 Japan Japan
Compact Cassette AXIA GT-IIx 90 "GT-2x W 90" Type II Chrome 1989 Japan AXIA FUJI GT-IIx GT-2x W 90 Type II Chrome 90 1989 Japan Japan
Compact Cassette AXIA GT-Ix 46 "GT-1x B 46" Type I Normal 1989 Japan AXIA FUJI GT-Ix GT-1x B 46 Type I Normal 46 1989 Japan Japan
Compact Cassette AXIA GT-Ix 46 "GT-1x W 46" Type I Normal 1989 Japan AXIA FUJI GT-Ix GT-1x W 46 Type I Normal 46 1989 Japan Japan
Compact Cassette AXIA GT-Ix 50 "GT-1x W 50" Type I Normal 1989 Japan AXIA FUJI GT-Ix GT-1x W 50 Type I Normal 50 1989 Japan Japan
Compact Cassette AXIA GT-Ix 50 "GT-1x B 50" Type I Normal 1989 Japan AXIA FUJI GT-Ix GT-1x B 50 Type I Normal 50 1989 Japan Japan
Compact Cassette AXIA GT-Ix 54 "GT-1x W 54" Type I Normal 1989 Japan AXIA FUJI GT-Ix GT-1x W 54 Type I Normal 54 1989 Japan Japan
Compact Cassette AXIA GT-Ix 54 "GT-1x B 54" Type I Normal 1989 Japan AXIA FUJI GT-Ix GT-1x B 54 Type I Normal 54 1989 Japan Japan
Compact Cassette AXIA GT-Ix 60 "GT-1x W 60" Type I Normal 1989 Japan AXIA FUJI GT-Ix GT-1x W 60 Type I Normal 60 1989 Japan Japan
Compact Cassette AXIA GT-Ix 74 "GT-1x W 74" Type I Normal 1989 Japan AXIA FUJI GT-Ix GT-1x W 74 Type I Normal 74 1989 Japan Japan
Compact Cassette AXIA GT-Ix 74 "GT-1x B 74" Type I Normal 1989 Japan AXIA FUJI GT-Ix GT-1x B 74 Type I Normal 74 1989 Japan Japan
Compact Cassette AXIA GT-Ix 90 "GT-1x B 90" Type I Normal 1989 Japan AXIA FUJI GT-Ix GT-1x B 90 Type I Normal 90 1989 Japan Japan
Compact Cassette AXIA GT-Ix 90 "GT-1x W 90" Type I Normal 1989 Japan AXIA FUJI GT-Ix GT-1x W 90 Type I Normal 90 1989 Japan
Compact Cassette AXIA JP-F 46 "JP-F G 46" Type I Normal 1989 Japan AXIA FUJI JP-F JP-F G 46 Type I Normal 46 1989 Japan Japan
Compact Cassette AXIA JP-F 54 "JP-F G 54" Type I Normal 1989 Japan AXIA FUJI JP-F JP-F G 54 Type I Normal 54 1989 Japan Japan
Compact Cassette AXIA JP-F 90 "JP-F G 90" Type I Normal 1989 Japan AXIA FUJI JP-F JP-F G 90 Type I Normal 90 1989 Japan Japan
Compact Cassette AXIA Master 46 "HD" Type I Normal 1989 Japan AXIA FUJI Master HD Type I Normal 46 1989 Japan Japan
Compact Cassette AXIA Master 60 "HD" Type I Normal 1989 Japan AXIA FUJI Master HD Type I Normal 60 1989 Japan Japan
Compact Cassette AXIA Master 90 "HD" Type I Normal 1989 Japan AXIA FUJI Master HD Type I Normal 90 1989 Japan Japan
Compact Cassette AXIA PS-IIs 46 "PS-2s S 46" Type II Chrome 1989 Japan AXIA FUJI PS-IIs PS-2s S 46 Type II Chrome 46 1989 Japan Japan