AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-Is 90 "PS-Is 90 N" Type I Normal 1988 Japan AXIA FUJI PS-Is PS-Is 90 N Type I Normal 90 1988 Japan Japan
Compact Cassette AXIA PS-Ix 46 Type I Normal 1988 Japan AXIA FUJI PS-Ix Type I Normal 46 1988 Japan Japan
Compact Cassette AXIA PS-Ix 50 Type I Normal 1988 Japan AXIA FUJI PS-Ix Type I Normal 50 1988 Japan Japan
Compact Cassette AXIA PS-Ix 54 Type I Normal 1988 Japan AXIA FUJI PS-Ix Type I Normal 54 1988 Japan Japan
Compact Cassette AXIA PS-Ix 60 Type I Normal 1988 Japan AXIA FUJI PS-Ix Type I Normal 60 1988 Japan Japan
Compact Cassette AXIA PS-Ix 74 Type I Normal 1988 Japan AXIA FUJI PS-Ix Type I Normal 74 1988 Japan Japan
Compact Cassette AXIA PS-Ix 90 Type I Normal 1988 Japan AXIA FUJI PS-Ix Type I Normal 90 1988 Japan Japan
Compact Cassette AXIA UP 46 "UP 46" Type I Normal 1988 Japan AXIA FUJI UP UP 46 Type I Normal 46 1988 Japan Japan
Compact Cassette AXIA UP 60 "UP 60" Type I Normal 1988 Japan AXIA FUJI UP UP 60 Type I Normal 60 1988 Japan Japan
Compact Cassette AXIA UP 90 "UP 90" Type I Normal 1988 Japan AXIA FUJI UP UP 90 Type I Normal 90 1988 Japan Japan
Compact Cassette AXIA UP 120 "UP 120" Type I Normal 1988 Japan AXIA FUJI UP UP 120 Type I Normal 120 1988 Japan Japan
Compact Cassette AXIA GT-IIx 46 "GT-2x B 46" Type II Chrome 1989 Japan AXIA FUJI GT-IIx GT-2x B 46 Type II Chrome 46 1989 Japan Japan
Compact Cassette AXIA GT-IIx 46 "GT-2x W 46" Type II Chrome 1989 Japan AXIA FUJI GT-IIx GT-2x W 46 Type II Chrome 46 1989 Japan Japan
Compact Cassette AXIA GT-IIx 50 "GT-2x B 50" Type II Chrome 1989 Japan AXIA FUJI GT-IIx GT-2x B 50 Type II Chrome 50 1989 Japan Japan
Compact Cassette AXIA GT-IIx 50 "GT-2x W 50" Type II Chrome 1989 Japan AXIA FUJI GT-IIx GT-2x W 50 Type II Chrome 50 1989 Japan Japan
Compact Cassette AXIA GT-IIx 54 "GT-2x B 54" Type II Chrome 1989 Japan AXIA FUJI GT-IIx GT-2x B 54 Type II Chrome 54 1989 Japan Japan
Compact Cassette AXIA GT-IIx 54 "GT-2x W 54" Type II Chrome 1989 Japan AXIA FUJI GT-IIx GT-2x W 54 Type II Chrome 54 1989 Japan Japan
Compact Cassette AXIA GT-IIx 60 "GT-2x B 60" Type II Chrome 1989 Japan AXIA FUJI GT-IIx GT-2x B 60 Type II Chrome 60 1989 Japan Japan
Compact Cassette AXIA GT-IIx 60 "GT-2x W 60" Type II Chrome 1989 Japan AXIA FUJI GT-IIx GT-2x W 60 Type II Chrome 60 1989 Japan Japan
Compact Cassette AXIA GT-IIx 74 "GT-2x B 74" Type II Chrome 1989 Japan AXIA FUJI GT-IIx GT-2x B 74 Type II Chrome 74 1989 Japan Japan