AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-II / PS-2 60 "PS2M 60" Type II Chrome 2001 Japan AXIA FUJI PS-II / PS-2 PS2M 60 Type II Chrome 60 2001 Japan Japan
Compact Cassette AXIA PS-II / PS-2 64 "PS2M 64" Type II Chrome 2001 Japan AXIA FUJI PS-II / PS-2 PS2M 64 Type II Chrome 64 2001 Japan Japan
Compact Cassette AXIA PS-II / PS-2 70 "PS2M 70" Type II Chrome 2001 Japan AXIA FUJI PS-II / PS-2 PS2M 70 Type II Chrome 70 2001 Japan Japan
Compact Cassette AXIA PS-II / PS-2 74 "PS2M 74" Type II Chrome 2001 Japan AXIA FUJI PS-II / PS-2 PS2M 74 Type II Chrome 74 2001 Japan Japan
Compact Cassette AXIA PS-II / PS-2 80 "PS2M 80" Type II Chrome 2001 Japan AXIA FUJI PS-II / PS-2 PS2M 80 Type II Chrome 80 2001 Japan Japan
Compact Cassette AXIA PS-II / PS-2 90 "PS2M 90" Type II Chrome 2001 Japan AXIA FUJI PS-II / PS-2 PS2M 90 Type II Chrome 90 2001 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "PS1M 60" Type I Normal 2001 Japan AXIA FUJI PS-I / PS-1 PS1M 60 Type I Normal 60 2001 Japan Japan
Compact Cassette AXIA PS-I / PS-1 64 "PS1M 64" Type I Normal 2001 Japan AXIA FUJI PS-I / PS-1 PS1M 64 Type I Normal 64 2001 Japan Japan
Compact Cassette AXIA PS-I / PS-1 70 "PS1M 70" Type I Normal 2001 Japan AXIA FUJI PS-I / PS-1 PS1M 70 Type I Normal 70 2001 Japan Japan
Compact Cassette AXIA PS-I / PS-1 74 "PS1M 74" Type I Normal 2001 Japan AXIA FUJI PS-I / PS-1 PS1M 74 Type I Normal 74 2001 Japan Japan
Compact Cassette AXIA PS-I / PS-1 80 "PS1M 80" Type I Normal 2001 Japan AXIA FUJI PS-I / PS-1 PS1M 80 Type I Normal 80 2001 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS1M 90" Type I Normal 2001 Japan AXIA FUJI PS-I / PS-1 PS1M 90 Type I Normal 90 2001 Japan Japan
Compact Cassette AXIA J`z 1 46 "JZ1K 46" Type I Normal 2002 Japan AXIA FUJI J`z 1 JZ1K 46 Type I Normal 46 2002 Japan Japan
Compact Cassette AXIA J`z 1 Color 46 "JZ1J 46" Type I Normal 2002 Japan AXIA FUJI J`z 1 Color JZ1J 46 Type I Normal 46 2002 Japan Japan
Compact Cassette AXIA J`z 1 Color 54 "JZ1J 54" Type I Normal 2002 Japan AXIA FUJI J`z 1 Color JZ1J 54 Type I Normal 54 2002 Japan Japan
Compact Cassette AXIA J`z 1 Color 60 "JZ1J 60" Type I Normal 2002 Japan AXIA FUJI J`z 1 Color JZ1J 60 Type I Normal 60 2002 Japan Japan
Compact Cassette AXIA J`z 1 Color 64 "JZ1J 64" Type I Normal 2002 Japan AXIA FUJI J`z 1 Color JZ1J 64 Type I Normal 64 2002 Japan Japan
Compact Cassette AXIA J`z 1 Color 70 "JZ1J 70" Type I Normal 2002 Japan AXIA FUJI J`z 1 Color JZ1J 70 Type I Normal 70 2002 Japan Japan
Compact Cassette AXIA J`z 1 Color 80 "JZ1J 80" Type I Normal 2002 Japan AXIA FUJI J`z 1 Color JZ1J 80 Type I Normal 80 2002 Japan Japan
Compact Cassette AXIA J`z 1 Color 90 "JZ1J 90" Type I Normal 2002 Japan AXIA FUJI J`z 1 Color JZ1J 90 Type I Normal 90 2002 Japan Japan