AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-I / PS-1 120 "PS1L 120" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 120 Type I Normal 120 2000 Japan Japan
Compact Cassette AXIA United Colors Of Benetton 60 "BT2 60" Type II Chrome 2000 Japan AXIA FUJI United Colors Of Benetton BT2 60 Type II Chrome 60 2000 Japan Japan
Compact Cassette AXIA United Colors Of Benetton 74 "BT2 74" Type II Chrome 2000 Japan AXIA FUJI United Colors Of Benetton BT2 74 Type II Chrome 74 2000 Japan Japan
Compact Cassette AXIA United Colors Of Benetton 90 "BT2 90" Type II Chrome 2000 Japan AXIA FUJI United Colors Of Benetton BT2 90 Type II Chrome 90 2000 Japan Japan
Compact Cassette AXIA United Colors Of Benetton 120 "BT2 120" Type II Chrome 2000 Japan AXIA FUJI United Colors Of Benetton BT2 120 Type II Chrome 120 2000 Japan Japan
Compact Cassette AXIA United Colors Of Benetton 150 "BT2 150" Type II Chrome 2000 Japan AXIA FUJI United Colors Of Benetton BT2 150 Type II Chrome 150 2000 Japan Japan
Compact Cassette AXIA J`z 1 Color 46 "JZ1J 46" Type I Normal 2001 Japan AXIA FUJI J`z 1 Color JZ1J 46 Type I Normal 46 2001 Japan Japan
Compact Cassette AXIA J`z 1 Color 54 "JZ1J 54" Type I Normal 2001 Japan AXIA FUJI J`z 1 Color JZ1J 54 Type I Normal 54 2001 Japan Japan
Compact Cassette AXIA J`z 1 Color 60 "JZ1J 60" Type I Normal 2001 Japan AXIA FUJI J`z 1 Color JZ1J 60 Type I Normal 60 2001 Japan Japan
Compact Cassette AXIA J`z 1 Color 70 "JZ1J 70" Type I Normal 2001 Japan AXIA FUJI J`z 1 Color JZ1J 70 Type I Normal 70 2001 Japan Japan
Compact Cassette AXIA J`z 1 Color 80 "JZ1J 80" Type I Normal 2001 Japan AXIA FUJI J`z 1 Color JZ1J 80 Type I Normal 80 2001 Japan Japan
Compact Cassette AXIA J`z 1 Color 90 "JZ1J 90" Type I Normal 2001 Japan AXIA FUJI J`z 1 Color JZ1J 90 Type I Normal 90 2001 Japan Japan
Compact Cassette AXIA J`z 1 Color 120 "JZ1J 120" Type I Normal 2001 Japan AXIA FUJI J`z 1 Color JZ1J 120 Type I Normal 120 2001 Japan Japan
Compact Cassette AXIA J`z 1 Color 150 "JZ1J 150" Type I Normal 2001 Japan AXIA FUJI J`z 1 Color JZ1J 150 Type I Normal 150 2001 Japan Japan
Compact Cassette AXIA J`z 2 Color 54 "JZ2J 54" Type II Chrome 2001 Japan AXIA FUJI J`z 2 Color JZ2J 54 Type II Chrome 54 2001 Japan Japan
Compact Cassette AXIA J`z 2 Color 70 "JZ2J 70" Type II Chrome 2001 Japan AXIA FUJI J`z 2 Color JZ2J 70 Type II Chrome 70 2001 Japan Japan
Compact Cassette AXIA J`z 2 Color 74 "JZ2J 74" Type II Chrome 2001 Japan AXIA FUJI J`z 2 Color JZ2J 74 Type II Chrome 74 2001 Japan Japan
Compact Cassette AXIA J`z 2 Color 80 "JZ2J 80" Type II Chrome 2001 Japan AXIA FUJI J`z 2 Color JZ2J 80 Type II Chrome 80 2001 Japan Japan
Compact Cassette AXIA J`z 2 Color 120 "JZ2J 120" Type II Chrome 2001 Japan AXIA FUJI J`z 2 Color JZ2J 120 Type II Chrome 120 2001 Japan Japan
Compact Cassette AXIA J`z 2 Color 150 "JZ2J 150" Type II Chrome 2001 Japan AXIA FUJI J`z 2 Color JZ2J 150 Type II Chrome 150 2001 Japan Japan