AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA A2 90 Type II Chrome 2000 Japan AXIA FUJI A2 Type II Chrome 90 2000 Japan Japan
Compact Cassette AXIA A2 120 Type II Chrome 2000 Japan AXIA FUJI A2 Type II Chrome 120 2000 Japan Japan
Compact Cassette AXIA A2 150 Type II Chrome 2000 Japan AXIA FUJI A2 Type II Chrome 150 2000 Japan Japan
Compact Cassette AXIA AX1 60 Type I Normal 2000 Japan AXIA FUJI AX1 Type I Normal 60 2000 Japan Japan
Compact Cassette AXIA AX1 90 Type I Normal 2000 Japan AXIA FUJI AX1 Type I Normal 90 2000 Japan Japan
Compact Cassette AXIA Hello Kitty 46 "HK2A PK 46" Type II Chrome 2000 Japan AXIA FUJI Hello Kitty HK2A PK 46 Type II Chrome 46 2000 Japan Japan
Compact Cassette AXIA Hello Kitty 54 "HK2A PK 54" Type II Chrome 2000 Japan AXIA FUJI Hello Kitty HK2A PK 54 Type II Chrome 54 2000 Japan Japan
Compact Cassette AXIA Hello Kitty 60 "HK2A PK 60" Type II Chrome 2000 Japan AXIA FUJI Hello Kitty HK2A PK 60 Type II Chrome 60 2000 Japan Japan
Compact Cassette AXIA Hello Kitty 74 "HK2A PK 74" Type II Chrome 2000 Japan AXIA FUJI Hello Kitty HK2A PK 74 Type II Chrome 74 2000 Japan Japan
Compact Cassette AXIA Hello Kitty 90 "HK2A PK 90" Type II Chrome 2000 Japan AXIA FUJI Hello Kitty HK2A PK 90 Type II Chrome 90 2000 Japan Japan
Compact Cassette AXIA Hello Kitty 120 "HK2A PK 120" Type II Chrome 2000 Japan AXIA FUJI Hello Kitty HK2A PK 120 Type II Chrome 120 2000 Japan Japan
Compact Cassette AXIA J`z 1 Color 46 "JZ1J 46" Type I Normal 2000 Japan AXIA FUJI J`z 1 Color JZ1J 46 Type I Normal 46 2000 Japan Japan
Compact Cassette AXIA J`z 1 Color 54 "JZ1J 54" Type I Normal 2000 Japan AXIA FUJI J`z 1 Color JZ1J 54 Type I Normal 54 2000 Japan Japan
Compact Cassette AXIA J`z 1 Color 60 "JZ1J 60" Type I Normal 2000 Japan AXIA FUJI J`z 1 Color JZ1J 60 Type I Normal 60 2000 Japan Japan
Compact Cassette AXIA J`z 1 Color 64 "JZ1J 64" Type I Normal 2000 Japan AXIA FUJI J`z 1 Color JZ1J 64 Type I Normal 64 2000 Japan Japan
Compact Cassette AXIA J`z 1 Color 70 "JZ1J 70" Type I Normal 2000 Japan AXIA FUJI J`z 1 Color JZ1J 70 Type I Normal 70 2000 Japan Japan
Compact Cassette AXIA J`z 1 Color 74 "JZ1J 74" Type I Normal 2000 Japan AXIA FUJI J`z 1 Color JZ1J 74 Type I Normal 74 2000 Japan Japan
Compact Cassette AXIA J`z 1 Color 80 "JZ1J 80" Type I Normal 2000 Japan AXIA FUJI J`z 1 Color JZ1J 80 Type I Normal 80 2000 Japan Japan
Compact Cassette AXIA J`z 1 Color 120 "JZ1J 120" Type I Normal 2000 Japan AXIA FUJI J`z 1 Color JZ1J 120 Type I Normal 120 2000 Japan Japan
Compact Cassette AXIA J`z 1 Color 150 "JZ1J 150" Type I Normal 2000 Japan AXIA FUJI J`z 1 Color JZ1J 150 Type I Normal 150 2000 Japan Japan