AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA Hello Kitty 54 "HK2 54" Type I Normal 1999 Japan AXIA FUJI Hello Kitty HK2 54 Type I Normal 54 1999 Japan Japan
Compact Cassette AXIA Hello Kitty 46 "HK2 46" Type II Chrome 1999 Japan AXIA FUJI Hello Kitty HK2 46 Type II Chrome 46 1999 Japan Japan
Compact Cassette AXIA Hello Kitty 46 "HK2A BL 46" Type II Chrome 1999 Japan AXIA FUJI Hello Kitty HK2A BL 46 Type II Chrome 46 1999 Japan Japan
Compact Cassette AXIA Hello Kitty 54 "HK2A BL 54" Type II Chrome 1999 Japan AXIA FUJI Hello Kitty HK2A BL 54 Type II Chrome 54 1999 Japan Japan
Compact Cassette AXIA Hello Kitty 60 "HK2 60" Type II Chrome 1999 Japan AXIA FUJI Hello Kitty HK2 60 Type II Chrome 60 1999 Japan Japan
Compact Cassette AXIA Hello Kitty 60 "HK2A BL 60" Type II Chrome 1999 Japan AXIA FUJI Hello Kitty HK2A BL 60 Type II Chrome 60 1999 Japan Japan
Compact Cassette AXIA Hello Kitty 74 "HK2 74" Type II Chrome 1999 Japan AXIA FUJI Hello Kitty HK2 74 Type II Chrome 74 1999 Japan Japan
Compact Cassette AXIA Hello Kitty 74 "HK2A BL 74" Type II Chrome 1999 Japan AXIA FUJI Hello Kitty HK2A BL 74 Type II Chrome 74 1999 Japan Japan
Compact Cassette AXIA Hello Kitty 90 "HK2A BL 90" Type II Chrome 1999 Japan AXIA FUJI Hello Kitty HK2A BL 90 Type II Chrome 90 1999 Japan Japan
Compact Cassette AXIA Hello Kitty 90 "HK2 90" Type II Chrome 1999 Japan AXIA FUJI Hello Kitty HK2 90 Type II Chrome 90 1999 Japan Japan
Compact Cassette AXIA Hello Kitty 120 "HK2A BL 120" Type II Chrome 1999 Japan AXIA FUJI Hello Kitty HK2A BL 120 Type II Chrome 120 1999 Japan Japan
Compact Cassette AXIA Hello Kitty 120 "HK2 120" Type II Chrome 1999 Japan AXIA FUJI Hello Kitty HK2 120 Type II Chrome 120 1999 Japan Japan
Compact Cassette AXIA J`z On the Street 54 "JZ2SA 54" Type II Chrome 1999 Japan AXIA FUJI J`z On the Street JZ2SA 54 Type II Chrome 54 1999 Japan Japan
Compact Cassette AXIA J`z On the Street 60 "JZ2SA 60" Type II Chrome 1999 Japan AXIA FUJI J`z On the Street JZ2SA 60 Type II Chrome 60 1999 Japan Japan
Compact Cassette AXIA J`z On the Street 64 "JZ2SA 64" Type II Chrome 1999 Japan AXIA FUJI J`z On the Street JZ2SA 64 Type II Chrome 64 1999 Japan Japan
Compact Cassette AXIA J`z On the Street 90 "JZ2SA 90" Type II Chrome 1999 Japan AXIA FUJI J`z On the Street JZ2SA 90 Type II Chrome 90 1999 Japan Japan
Compact Cassette AXIA A2 10 Type II Chrome 2000 Japan AXIA FUJI A2 Type II Chrome 10 2000 Japan Japan
Compact Cassette AXIA A2 46 Type II Chrome 2000 Japan AXIA FUJI A2 Type II Chrome 46 2000 Japan Japan
Compact Cassette AXIA A2 60 Type II Chrome 2000 Japan AXIA FUJI A2 Type II Chrome 60 2000 Japan Japan
Compact Cassette AXIA A2 74 Type II Chrome 2000 Japan AXIA FUJI A2 Type II Chrome 74 2000 Japan Japan