AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-I / PS-1 74 "PS1K 74" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 74 Type I Normal 74 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 74 "Judy and Mary" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 Judy and Mary Type I Normal 74 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 80 "PS1K 80" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 80 Type I Normal 80 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS1K 90" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 90 Type I Normal 90 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "Judy and Mary" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 Judy and Mary Type I Normal 90 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 120 "PS1K 120" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 120 Type I Normal 120 1998 Japan Japan
Compact Cassette AXIA Box Limited 60 "Gimme a Break!" Type II Chrome 1999 Japan AXIA FUJI Box Limited Gimme a Break! Type II Chrome 60 1999 Japan Japan
Compact Cassette AXIA Box Limited 60 "Dream Game" Type II Chrome 1999 Japan AXIA FUJI Box Limited Dream Game Type II Chrome 60 1999 Japan Japan
Compact Cassette AXIA Box Limited 60 "Bashment Sound" Type II Chrome 1999 Japan AXIA FUJI Box Limited Bashment Sound Type II Chrome 60 1999 Japan Japan
Compact Cassette AXIA Box Limited 60 "Perfect Sound" Type II Chrome 1999 Japan AXIA FUJI Box Limited Perfect Sound Type II Chrome 60 1999 Japan Japan
Compact Cassette AXIA Box Limited 60 "To Be Continued..." Type II Chrome 1999 Japan AXIA FUJI Box Limited To Be Continued... Type II Chrome 60 1999 Japan Japan
Compact Cassette AXIA Box Limited 74 "Sound Machine" Type II Chrome 1999 Japan AXIA FUJI Box Limited Sound Machine Type II Chrome 74 1999 Japan Japan
Compact Cassette AXIA Box Limited 74 "Hey Mummy !!" Type II Chrome 1999 Japan AXIA FUJI Box Limited Hey Mummy !! Type II Chrome 74 1999 Japan Japan
Compact Cassette AXIA Box Limited 74 "Paris" Type II Chrome 1999 Japan AXIA FUJI Box Limited Paris Type II Chrome 74 1999 Japan Japan
Compact Cassette AXIA Box Limited 74 "Sound space trip" Type II Chrome 1999 Japan AXIA FUJI Box Limited Sound space trip Type II Chrome 74 1999 Japan Japan
Compact Cassette AXIA Box Limited 74 "Shoot to thrili" Type II Chrome 1999 Japan AXIA FUJI Box Limited Shoot to thrili Type II Chrome 74 1999 Japan Japan
Compact Cassette AXIA Box Limited 74 Type II Chrome 1999 Japan AXIA FUJI Box Limited Type II Chrome 74 1999 Japan Japan
Compact Cassette AXIA Box Limited 74 "Off the Wall!!" Type II Chrome 1999 Japan AXIA FUJI Box Limited Off the Wall!! Type II Chrome 74 1999 Japan Japan
Compact Cassette AXIA Box Limited 74 Type II Chrome 1999 Japan AXIA FUJI Box Limited Type II Chrome 74 1999 Japan Japan
Compact Cassette AXIA Box Limited 74 "Sweet Sound" Type II Chrome 1999 Japan AXIA FUJI Box Limited Sweet Sound Type II Chrome 74 1999 Japan Japan