AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-II / PS-2 30 "PS2J 30" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 30 Type II Chrome 30 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 40 "PS2J 40" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 40 Type II Chrome 40 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 46 "PS2J 46" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 46 Type II Chrome 46 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 50 "PS2J 50" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 50 Type II Chrome 50 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 54 "PS2J 54" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 54 Type II Chrome 54 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 60 "PS2J 60" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 60 Type II Chrome 60 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 64 "PS2J 64" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 64 Type II Chrome 64 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 70 "PS2J 70" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 70 Type II Chrome 70 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 74 "PS2J 74" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 74 Type II Chrome 74 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 80 "PS2J 80" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 80 Type II Chrome 80 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 90 "PS2J 90" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 90 Type II Chrome 90 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 120 "PS2J 120" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 120 Type II Chrome 120 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 30 "PS1J 30" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 30 Type I Normal 30 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 40 "PS1J 40" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 40 Type I Normal 40 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 46 "PS1J 46" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 46 Type I Normal 46 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 50 "PS1J 50" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 50 Type I Normal 50 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 54 "PS1J 54" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 54 Type I Normal 54 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "PS1J 60" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 60 Type I Normal 60 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 64 "PS1J 64" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 64 Type I Normal 64 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 70 "PS1J 70" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 70 Type I Normal 70 1997 Japan Japan