AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA K2 46 "K2C 46" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 46 Type II Chrome 46 1997 Japan Japan
Compact Cassette AXIA K2 50 "K2C 50" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 50 Type II Chrome 50 1997 Japan Japan
Compact Cassette AXIA K2 54 "K2C 54" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 54 Type II Chrome 54 1997 Japan Japan
Compact Cassette AXIA K2 60 "K2C 60" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 60 Type II Chrome 60 1997 Japan Japan
Compact Cassette AXIA K2 64 "K2C 64" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 64 Type II Chrome 64 1997 Japan Japan
Compact Cassette AXIA K2 70 "K2C 70" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 70 Type II Chrome 70 1997 Japan Japan
Compact Cassette AXIA K2 74 "K2C 74" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 74 Type II Chrome 74 1997 Japan Japan
Compact Cassette AXIA K2 80 "K2C 80" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 80 Type II Chrome 80 1997 Japan Japan
Compact Cassette AXIA K2 90 "K2C 90" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 90 Type II Chrome 90 1997 Japan Japan
Compact Cassette AXIA K2 100 "K2C 100" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 100 Type II Chrome 100 1997 Japan Japan
Compact Cassette AXIA K Metal 46 "KMC 46" Type IV Metal 1997 Japan AXIA FUJI K Metal KMC 46 Type IV Metal 46 1997 Japan Japan
Compact Cassette AXIA K Metal 50 "KMC 50" Type IV Metal 1997 Japan AXIA FUJI K Metal KMC 50 Type IV Metal 50 1997 Japan Japan
Compact Cassette AXIA K Metal 54 "KMC 54" Type IV Metal 1997 Japan AXIA FUJI K Metal KMC 54 Type IV Metal 54 1997 Japan Japan
Compact Cassette AXIA K Metal 60 "KMC 60" Type IV Metal 1997 Japan AXIA FUJI K Metal KMC 60 Type IV Metal 60 1997 Japan Japan
Compact Cassette AXIA K Metal 64 "KMC 64" Type IV Metal 1997 Japan AXIA FUJI K Metal KMC 64 Type IV Metal 64 1997 Japan Japan
Compact Cassette AXIA K Metal 70 "KMC 70" Type IV Metal 1997 Japan AXIA FUJI K Metal KMC 70 Type IV Metal 70 1997 Japan Japan
Compact Cassette AXIA K Metal 74 "KMC 74" Type IV Metal 1997 Japan AXIA FUJI K Metal KMC 74 Type IV Metal 74 1997 Japan Japan
Compact Cassette AXIA K Metal 80 "KMC 80" Type IV Metal 1997 Japan AXIA FUJI K Metal KMC 80 Type IV Metal 80 1997 Japan Japan
Compact Cassette AXIA K Metal 90 "KMC 90" Type IV Metal 1997 Japan AXIA FUJI K Metal KMC 90 Type IV Metal 90 1997 Japan Japan
Compact Cassette AXIA K Metal 100 "KMC 100" Type IV Metal 1997 Japan AXIA FUJI K Metal KMC 100 Type IV Metal 100 1997 Japan Japan