AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-I / PS-1 80 "PS1H 80" Type I Normal 1996 Japan AXIA FUJI PS-I / PS-1 PS1H 80 Type I Normal 80 1996 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS1H 90" Type I Normal 1996 Japan AXIA FUJI PS-I / PS-1 PS1H 90 Type I Normal 90 1996 Japan Japan
Compact Cassette AXIA PS-I / PS-1 120 "PS1H 120" Type I Normal 1996 Japan AXIA FUJI PS-I / PS-1 PS1H 120 Type I Normal 120 1996 Japan Japan
Compact Cassette AXIA PS-Metal 40 "PSMH 40" Type IV Metal 1996 Japan AXIA FUJI PS-Metal PSMH 40 Type IV Metal 40 1996 Japan Japan
Compact Cassette AXIA PS-Metal 46 "PSMH 46" Type IV Metal 1996 Japan AXIA FUJI PS-Metal PSMH 46 Type IV Metal 46 1996 Japan Japan
Compact Cassette AXIA PS-Metal 50 "PSMH 50" Type IV Metal 1996 Japan AXIA FUJI PS-Metal PSMH 50 Type IV Metal 50 1996 Japan Japan
Compact Cassette AXIA PS-Metal 54 "PSMH 54" Type IV Metal 1996 Japan AXIA FUJI PS-Metal PSMH 54 Type IV Metal 54 1996 Japan Japan
Compact Cassette AXIA PS-Metal 60 "PSMH 60" Type IV Metal 1996 Japan AXIA FUJI PS-Metal PSMH 60 Type IV Metal 60 1996 Japan Japan
Compact Cassette AXIA PS-Metal 64 "PSMH 64" Type IV Metal 1996 Japan AXIA FUJI PS-Metal PSMH 64 Type IV Metal 64 1996 Japan Japan
Compact Cassette AXIA PS-Metal 70 "PSMH 70" Type IV Metal 1996 Japan AXIA FUJI PS-Metal PSMH 70 Type IV Metal 70 1996 Japan Japan
Compact Cassette AXIA PS-Metal 74 "PSMH 74" Type IV Metal 1996 Japan AXIA FUJI PS-Metal PSMH 74 Type IV Metal 74 1996 Japan Japan
Compact Cassette AXIA PS-Metal 80 "PSMH 80" Type IV Metal 1996 Japan AXIA FUJI PS-Metal PSMH 80 Type IV Metal 80 1996 Japan Japan
Compact Cassette AXIA PS-Metal 90 "PSMH 90" Type IV Metal 1996 Japan AXIA FUJI PS-Metal PSMH 90 Type IV Metal 90 1996 Japan Japan
Compact Cassette AXIA A1 10 "A1SB 10" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 10 Type I Normal 10 1997 Japan Japan
Compact Cassette AXIA A1 20 "A1SB 20" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 20 Type I Normal 20 1997 Japan Japan
Compact Cassette AXIA A1 30 "A1SB 30" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 30 Type I Normal 30 1997 Japan Japan
Compact Cassette AXIA A1 46 "A1SB 46" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 46 Type I Normal 46 1997 Japan Japan
Compact Cassette AXIA A1 60 "A1SB 60" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 60 Type I Normal 60 1997 Japan Japan
Compact Cassette AXIA A1 90 "A1SB 90" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 90 Type I Normal 90 1997 Japan Japan
Compact Cassette AXIA A1 120 "A1SB 120" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 120 Type I Normal 120 1997 Japan Japan