AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA Z2 74 "Z2A 74" Type II Chrome 1995 Japan AXIA FUJI Z2 Z2A 74 Type II Chrome 74 1995 Japan Japan
Compact Cassette AXIA Z2 80 Type II Chrome 1995 Japan AXIA FUJI Z2 Type II Chrome 80 1995 Japan Japan
Compact Cassette AXIA Z2 90 Type II Chrome 1995 Japan AXIA FUJI Z2 Type II Chrome 90 1995 Japan Japan
Compact Cassette AXIA Be 1 10 "BE1A 10" Type I Normal 1996 Japan AXIA FUJI Be 1 BE1A 10 Type I Normal 10 1996 Japan Japan
Compact Cassette AXIA Be 1 46 "BE1A 46" Type I Normal 1996 Japan AXIA FUJI Be 1 BE1A 46 Type I Normal 46 1996 Japan Japan
Compact Cassette AXIA Be 1 50 "BE1A 50" Type I Normal 1996 Japan AXIA FUJI Be 1 BE1A 50 Type I Normal 50 1996 Japan Japan
Compact Cassette AXIA Be 1 54 "BE1A 54" Type I Normal 1996 Japan AXIA FUJI Be 1 BE1A 54 Type I Normal 54 1996 Japan Japan
Compact Cassette AXIA Be 1 60 "BE1A 60" Type I Normal 1996 Japan AXIA FUJI Be 1 BE1A 60 Type I Normal 60 1996 Japan Japan
Compact Cassette AXIA Be 1 64 "BE1A 64" Type I Normal 1996 Japan AXIA FUJI Be 1 BE1A 64 Type I Normal 64 1996 Japan Japan
Compact Cassette AXIA Be 1 70 "BE1A 70" Type I Normal 1996 Japan AXIA FUJI Be 1 BE1A 70 Type I Normal 70 1996 Japan Japan
Compact Cassette AXIA Be 1 80 Type I Normal 1996 Japan AXIA FUJI Be 1 Type I Normal 80 1996 Japan Japan
Compact Cassette AXIA Be 1 90 "BE1A 90" Type I Normal 1996 Japan AXIA FUJI Be 1 BE1A 90 Type I Normal 90 1996 Japan Japan
Compact Cassette AXIA Be 1 120 "BE1A 120" Type I Normal 1996 Japan AXIA FUJI Be 1 BE1A 120 Type I Normal 120 1996 Japan Japan
Compact Cassette AXIA Be 2 10 "BE2A 10" Type II Chrome 1996 Japan AXIA FUJI Be 2 BE2A 10 Type II Chrome 10 1996 Japan Japan
Compact Cassette AXIA Be 2 46 "BE2A 46" Type II Chrome 1996 Japan AXIA FUJI Be 2 BE2A 46 Type II Chrome 46 1996 Japan Japan
Compact Cassette AXIA Be 2 50 "BE2A 50" Type II Chrome 1996 Japan AXIA FUJI Be 2 BE2A 50 Type II Chrome 50 1996 Japan Japan
Compact Cassette AXIA Be 2 54 "BE2A 54" Type II Chrome 1996 Japan AXIA FUJI Be 2 BE2A 54 Type II Chrome 54 1996 Japan Japan
Compact Cassette AXIA Be 2 60 "BE2A 60" Type II Chrome 1996 Japan AXIA FUJI Be 2 BE2A 60 Type II Chrome 60 1996 Japan Japan
Compact Cassette AXIA Be 2 64 "BE2A 64" Type II Chrome 1996 Japan AXIA FUJI Be 2 BE2A 64 Type II Chrome 64 1996 Japan Japan
Compact Cassette AXIA Be 2 70 "BE2A 70" Type II Chrome 1996 Japan AXIA FUJI Be 2 BE2A 70 Type II Chrome 70 1996 Japan Japan