AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-II / PS-2 70 "PS2G 70" Type II Chrome 1995 Japan AXIA FUJI PS-II / PS-2 PS2G 70 Type II Chrome 70 1995 Japan Japan
Compact Cassette AXIA PS-II / PS-2 74 "PS2G 74" Type II Chrome 1995 Japan AXIA FUJI PS-II / PS-2 PS2G 74 Type II Chrome 74 1995 Japan Japan
Compact Cassette AXIA PS-II / PS-2 90 "PS2G 90" Type II Chrome 1995 Japan AXIA FUJI PS-II / PS-2 PS2G 90 Type II Chrome 90 1995 Japan Japan
Compact Cassette AXIA PS-II / PS-2 120 "PS2G 120" Type II Chrome 1995 Japan AXIA FUJI PS-II / PS-2 PS2G 120 Type II Chrome 120 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 30 "PS1G 30" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 30 Type I Normal 30 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 40 "PS1G 40" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 40 Type I Normal 40 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 46 "PS1G 46" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 46 Type I Normal 46 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 50 "PS1G 50" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 50 Type I Normal 50 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 54 "PS1G 54" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 54 Type I Normal 54 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "PS1G 60" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 60 Type I Normal 60 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 64 "PS1G 64" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 64 Type I Normal 64 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 70 "PS1G 70" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 70 Type I Normal 70 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 80 "PS1G 80" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 80 Type I Normal 80 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS1G 90" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 90 Type I Normal 90 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 120 "PS1G 120" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 120 Type I Normal 120 1995 Japan Japan
Compact Cassette AXIA PS-Metal 40 "PSMG 40" Type IV Metal 1995 Japan AXIA FUJI PS-Metal PSMG 40 Type IV Metal 40 1995 Japan Japan
Compact Cassette AXIA PS-Metal 46 "PSMG 46" Type IV Metal 1995 Japan AXIA FUJI PS-Metal PSMG 46 Type IV Metal 46 1995 Japan Japan
Compact Cassette AXIA PS-Metal 50 "PSMG 50" Type IV Metal 1995 Japan AXIA FUJI PS-Metal PSMG 50 Type IV Metal 50 1995 Japan Japan
Compact Cassette AXIA PS-Metal 54 "PSMG 54" Type IV Metal 1995 Japan AXIA FUJI PS-Metal PSMG 54 Type IV Metal 54 1995 Japan Japan
Compact Cassette AXIA PS-Metal 60 "PSMG 60" Type IV Metal 1995 Japan AXIA FUJI PS-Metal PSMG 60 Type IV Metal 60 1995 Japan Japan