AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA J`z Metal 70 "JZMC 70" Type IV Metal 1995 Japan AXIA FUJI J`z Metal JZMC 70 Type IV Metal 70 1995 Japan Japan
Compact Cassette AXIA J`z Metal 74 "JZMC 74" Type IV Metal 1995 Japan AXIA FUJI J`z Metal JZMC 74 Type IV Metal 74 1995 Japan Japan
Compact Cassette AXIA J`z Metal 80 "JZMC 80" Type IV Metal 1995 Japan AXIA FUJI J`z Metal JZMC 80 Type IV Metal 80 1995 Japan Japan
Compact Cassette AXIA J`z Metal 90 "JZMC 90" Type IV Metal 1995 Japan AXIA FUJI J`z Metal JZMC 90 Type IV Metal 90 1995 Japan Japan
Compact Cassette AXIA K1 46 "K1B 46" Type I Normal 1995 Japan AXIA FUJI K1 K1B 46 Type I Normal 46 1995 Japan Japan
Compact Cassette AXIA K1 50 "K1B 50" Type I Normal 1995 Japan AXIA FUJI K1 K1B 50 Type I Normal 50 1995 Japan Japan
Compact Cassette AXIA K1 54 "K1B 54" Type I Normal 1995 Japan AXIA FUJI K1 K1B 54 Type I Normal 54 1995 Japan Japan
Compact Cassette AXIA K1 60 "K1B 60" Type I Normal 1995 Japan AXIA FUJI K1 K1B 60 Type I Normal 60 1995 Japan Japan
Compact Cassette AXIA K1 64 "K1B 64" Type I Normal 1995 Japan AXIA FUJI K1 K1B 64 Type I Normal 64 1995 Japan Japan
Compact Cassette AXIA K1 70 "K1B 70" Type I Normal 1995 Japan AXIA FUJI K1 K1B 70 Type I Normal 70 1995 Japan Japan
Compact Cassette AXIA K1 90 "K1B 90" Type I Normal 1995 Japan AXIA FUJI K1 K1B 90 Type I Normal 90 1995 Japan Japan
Compact Cassette AXIA K1 100 "K1B 100" Type I Normal 1995 Japan AXIA FUJI K1 K1B 100 Type I Normal 100 1995 Japan Japan
Compact Cassette AXIA K2 10 "K2B 10" Type II Chrome 1995 Japan AXIA FUJI K2 K2B 10 Type II Chrome 10 1995 Japan Japan
Compact Cassette AXIA K2 46 "K2B 46" Type II Chrome 1995 Japan AXIA FUJI K2 K2B 46 Type II Chrome 46 1995 Japan Japan
Compact Cassette AXIA K2 50 "K2B 50" Type II Chrome 1995 Japan AXIA FUJI K2 K2B 50 Type II Chrome 50 1995 Japan Japan
Compact Cassette AXIA K2 54 "K2B 54" Type II Chrome 1995 Japan AXIA FUJI K2 K2B 54 Type II Chrome 54 1995 Japan Japan
Compact Cassette AXIA K2 60 "K2B 60" Type II Chrome 1995 Japan AXIA FUJI K2 K2B 60 Type II Chrome 60 1995 Japan Japan
Compact Cassette AXIA K2 64 "K2B 64" Type II Chrome 1995 Japan AXIA FUJI K2 K2B 64 Type II Chrome 64 1995 Japan Japan
Compact Cassette AXIA K2 70 "K2B 70" Type II Chrome 1995 Japan AXIA FUJI K2 K2B 70 Type II Chrome 70 1995 Japan Japan
Compact Cassette AXIA K2 74 "K2B 74" Type II Chrome 1995 Japan AXIA FUJI K2 K2B 74 Type II Chrome 74 1995 Japan Japan