AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-I / PS-1 70 "PS1F 70" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 70 Type I Normal 70 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 80 "PS1F 80" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 80 Type I Normal 80 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS1F 90" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 90 Type I Normal 90 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 120 "PS1F 120" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 120 Type I Normal 120 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 150 "PS1F 150" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 150 Type I Normal 150 1993 Japan Japan
Compact Cassette AXIA PS-Metal 40 "PSMF 40" Type IV Metal 1993 Japan AXIA FUJI PS-Metal PSMF 40 Type IV Metal 40 1993 Japan Japan
Compact Cassette AXIA PS-Metal 46 "PSMF 46" Type IV Metal 1993 Japan AXIA FUJI PS-Metal PSMF 46 Type IV Metal 46 1993 Japan Japan
Compact Cassette AXIA PS-Metal 50 Type IV Metal 1993 Japan AXIA FUJI PS-Metal Type IV Metal 50 1993 Japan Japan
Compact Cassette AXIA PS-Metal 50 "PSMF 50" Type IV Metal 1993 Japan AXIA FUJI PS-Metal PSMF 50 Type IV Metal 50 1993 Japan Japan
Compact Cassette AXIA PS-Metal 54 "PSMF 54" Type IV Metal 1993 Japan AXIA FUJI PS-Metal PSMF 54 Type IV Metal 54 1993 Japan Japan
Compact Cassette AXIA PS-Metal 60 "PSMF 60" Type IV Metal 1993 Japan AXIA FUJI PS-Metal PSMF 60 Type IV Metal 60 1993 Japan Japan
Compact Cassette AXIA PS-Metal 64 "PSMF 64" Type IV Metal 1993 Japan AXIA FUJI PS-Metal PSMF 64 Type IV Metal 64 1993 Japan Japan
Compact Cassette AXIA PS-Metal 70 "PSMF 70" Type IV Metal 1993 Japan AXIA FUJI PS-Metal PSMF 70 Type IV Metal 70 1993 Japan Japan
Compact Cassette AXIA PS-Metal 80 "PSMF 80" Type IV Metal 1993 Japan AXIA FUJI PS-Metal PSMF 80 Type IV Metal 80 1993 Japan Japan
Compact Cassette AXIA J`z 1 54 Type I Normal 1994 Japan AXIA FUJI J`z 1 Type I Normal 54 1994 Japan
Compact Cassette AXIA J`z 1 60 Type I Normal 1994 Japan AXIA FUJI J`z 1 Type I Normal 60 1994 Japan
Compact Cassette AXIA Box 1 46 "BOX1A 46" Type I Normal 1995 Japan AXIA FUJI Box 1 BOX1A 46 Type I Normal 46 1995 Japan Japan
Compact Cassette AXIA Box 1 50 "BOX1A 50" Type I Normal 1995 Japan AXIA FUJI Box 1 BOX1A 50 Type I Normal 50 1995 Japan Japan
Compact Cassette AXIA Box 1 54 "BOX1A 54" Type I Normal 1995 Japan AXIA FUJI Box 1 BOX1A 54 Type I Normal 54 1995 Japan Japan
Compact Cassette AXIA Box 1 60 "BOX1A 60" Type I Normal 1995 Japan AXIA FUJI Box 1 BOX1A 60 Type I Normal 60 1995 Japan Japan