AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-I / PS-1 64 "PS1 C 64" Type I Normal 1992 Japan AXIA FUJI PS-I / PS-1 PS1 C 64 Type I Normal 64 1992 Japan Japan
Compact Cassette AXIA PS-I / PS-1 70 "PS1 C 70" Type I Normal 1992 Japan AXIA FUJI PS-I / PS-1 PS1 C 70 Type I Normal 70 1992 Japan Japan
Compact Cassette AXIA PS-I / PS-1 80 "PS1 C 80" Type I Normal 1992 Japan AXIA FUJI PS-I / PS-1 PS1 C 80 Type I Normal 80 1992 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS1 C 90" Type I Normal 1992 Japan AXIA FUJI PS-I / PS-1 PS1 C 90 Type I Normal 90 1992 Japan Japan
Compact Cassette AXIA PS-I / PS-1 120 "PS1 C 120" Type I Normal 1992 Japan AXIA FUJI PS-I / PS-1 PS1 C 120 Type I Normal 120 1992 Japan Japan
Compact Cassette AXIA PS-Metal 40 "PSM C 40" Type IV Metal 1992 Japan AXIA FUJI PS-Metal PSM C 40 Type IV Metal 40 1992 Japan Japan
Compact Cassette AXIA PS-Metal 46 "PSM C 46" Type IV Metal 1992 Japan AXIA FUJI PS-Metal PSM C 46 Type IV Metal 46 1992 Japan Japan
Compact Cassette AXIA PS-Metal 50 Type IV Metal 1992 Japan AXIA FUJI PS-Metal Type IV Metal 50 1992 Japan Japan
Compact Cassette AXIA PS-Metal 54 "PSM C 54" Type IV Metal 1992 Japan AXIA FUJI PS-Metal PSM C 54 Type IV Metal 54 1992 Japan Japan
Compact Cassette AXIA PS-Metal 60 "PSM C 60" Type IV Metal 1992 Japan AXIA FUJI PS-Metal PSM C 60 Type IV Metal 60 1992 Japan Japan
Compact Cassette AXIA PS-Metal 64 "PSM C 64" Type IV Metal 1992 Japan AXIA FUJI PS-Metal PSM C 64 Type IV Metal 64 1992 Japan Japan
Compact Cassette AXIA PS-Metal 70 "PSM C 70" Type IV Metal 1992 Japan AXIA FUJI PS-Metal PSM C 70 Type IV Metal 70 1992 Japan Japan
Compact Cassette AXIA PS-Metal 80 "PSM C 80" Type IV Metal 1992 Japan AXIA FUJI PS-Metal PSM C 80 Type IV Metal 80 1992 Japan Japan
Compact Cassette AXIA PS-Metal 90 "PSM C 90" Type IV Metal 1992 Japan AXIA FUJI PS-Metal PSM C 90 Type IV Metal 90 1992 Japan Japan
Compact Cassette AXIA A1 10 "A1SA10" Type I Normal 1993 Japan AXIA FUJI A1 A1SA10 Type I Normal 10 1993 Japan Japan
Compact Cassette AXIA A1 20 "A1SA20" Type I Normal 1993 Japan AXIA FUJI A1 A1SA20 Type I Normal 20 1993 Japan Japan
Compact Cassette AXIA A1 30 "A1SA30" Type I Normal 1993 Japan AXIA FUJI A1 A1SA30 Type I Normal 30 1993 Japan Japan
Compact Cassette AXIA A1 46 "A1SA46" Type I Normal 1993 Japan AXIA FUJI A1 A1SA46 Type I Normal 46 1993 Japan Japan
Compact Cassette AXIA A1 60 "A1SA60" Type I Normal 1993 Japan AXIA FUJI A1 A1SA60 Type I Normal 60 1993 Japan Japan
Compact Cassette AXIA A1 90 "A1SA90" Type I Normal 1993 Japan AXIA FUJI A1 A1SA90 Type I Normal 90 1993 Japan Japan