AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-IIx 74 "PS-2X A 74" Type II Chrome 1991 Japan AXIA FUJI PS-IIx PS-2X A 74 Type II Chrome 74 1991 Japan Japan
Compact Cassette AXIA PS-IIx 90 "PS-2X A 90" Type II Chrome 1991 Japan AXIA FUJI PS-IIx PS-2X A 90 Type II Chrome 90 1991 Japan Japan
Compact Cassette AXIA PS-I / PS-1 40 "PS-1 B 40" Type I Normal 1991 Japan AXIA FUJI PS-I / PS-1 PS-1 B 40 Type I Normal 40 1991 Japan Japan
Compact Cassette AXIA PS-I / PS-1 46 "PS-1 B 46" Type I Normal 1991 Japan AXIA FUJI PS-I / PS-1 PS-1 B 46 Type I Normal 46 1991 Japan Japan
Compact Cassette AXIA PS-I / PS-1 50 "PS-1 B 50" Type I Normal 1991 Japan AXIA FUJI PS-I / PS-1 PS-1 B 50 Type I Normal 50 1991 Japan Japan
Compact Cassette AXIA PS-I / PS-1 54 "PS-1 B 54" Type I Normal 1991 Japan AXIA FUJI PS-I / PS-1 PS-1 B 54 Type I Normal 54 1991 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "PS-1 B 60" Type I Normal 1991 Japan AXIA FUJI PS-I / PS-1 PS-1 B 60 Type I Normal 60 1991 Japan Japan
Compact Cassette AXIA PS-I / PS-1 64 "PS-1 B 64" Type I Normal 1991 Japan AXIA FUJI PS-I / PS-1 PS-1 B 64 Type I Normal 64 1991 Japan Japan
Compact Cassette AXIA PS-I / PS-1 70 "PS-1 B 70" Type I Normal 1991 Japan AXIA FUJI PS-I / PS-1 PS-1 B 70 Type I Normal 70 1991 Japan Japan
Compact Cassette AXIA PS-I / PS-1 80 "PS-1 B 80" Type I Normal 1991 Japan AXIA FUJI PS-I / PS-1 PS-1 B 80 Type I Normal 80 1991 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS-1 B 90" Type I Normal 1991 Japan AXIA FUJI PS-I / PS-1 PS-1 B 90 Type I Normal 90 1991 Japan Japan
Compact Cassette AXIA PS-I / PS-1 100 "PS-1 B 100" Type I Normal 1991 Japan AXIA FUJI PS-I / PS-1 PS-1 B 100 Type I Normal 100 1991 Japan Japan
Compact Cassette AXIA PS-IV 40 "PS-4 B 40" Type IV Metal 1991 Japan AXIA FUJI PS-IV PS-4 B 40 Type IV Metal 40 1991 Japan Japan
Compact Cassette AXIA PS-IV 46 "PS-4 B 46" Type IV Metal 1991 Japan AXIA FUJI PS-IV PS-4 B 46 Type IV Metal 46 1991 Japan Japan
Compact Cassette AXIA PS-IV 50 "PS-4 B 50" Type IV Metal 1991 Japan AXIA FUJI PS-IV PS-4 B 50 Type IV Metal 50 1991 Japan Japan
Compact Cassette AXIA PS-IV 54 "PS-4 B 54" Type IV Metal 1991 Japan AXIA FUJI PS-IV PS-4 B 54 Type IV Metal 54 1991 Japan Japan
Compact Cassette AXIA PS-IV 60 "PS-4 B 60" Type IV Metal 1991 Japan AXIA FUJI PS-IV PS-4 B 60 Type IV Metal 60 1991 Japan Japan
Compact Cassette AXIA PS-IV 70 "PS-4 B 70" Type IV Metal 1991 Japan AXIA FUJI PS-IV PS-4 B 70 Type IV Metal 70 1991 Japan Japan
Compact Cassette AXIA PS-IV 80 "PS-4 B 80" Type IV Metal 1991 Japan AXIA FUJI PS-IV PS-4 B 80 Type IV Metal 80 1991 Japan Japan
Compact Cassette AXIA PS-IV 90 "PS-4 B 90" Type IV Metal 1991 Japan AXIA FUJI PS-IV PS-4 B 90 Type IV Metal 90 1991 Japan Japan