AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA AU-II 54 Type II Chrome 1991 Japan AXIA FUJI AU-II Type II Chrome 54 1991 Japan Japan
Compact Cassette AXIA AU-II 60 Type II Chrome 1991 Japan AXIA FUJI AU-II Type II Chrome 60 1991 Japan Japan
Compact Cassette AXIA AU-II 64 Type II Chrome 1991 Japan AXIA FUJI AU-II Type II Chrome 64 1991 Japan Japan
Compact Cassette AXIA AU-II 74 Type II Chrome 1991 Japan AXIA FUJI AU-II Type II Chrome 74 1991 Japan Japan
Compact Cassette AXIA AU-II 90 Type II Chrome 1991 Japan AXIA FUJI AU-II Type II Chrome 90 1991 Japan Japan
Compact Cassette AXIA AU-IIx 50 "AU-2X 50" Type II Chrome 1991 Japan AXIA FUJI AU-IIx AU-2X 50 Type II Chrome 50 1991 Japan Japan
Compact Cassette AXIA AU-IIx 54 "AU-2X 54" Type II Chrome 1991 Japan AXIA FUJI AU-IIx AU-2X 54 Type II Chrome 54 1991 Japan Japan
Compact Cassette AXIA AU-IIx 60 "AU-2X 60" Type II Chrome 1991 Japan AXIA FUJI AU-IIx AU-2X 60 Type II Chrome 60 1991 Japan Japan
Compact Cassette AXIA AU-IIx 64 "AU-2X 64" Type II Chrome 1991 Japan AXIA FUJI AU-IIx AU-2X 64 Type II Chrome 64 1991 Japan Japan
Compact Cassette AXIA AU-IIx 70 "AU-2X 70" Type II Chrome 1991 Japan AXIA FUJI AU-IIx AU-2X 70 Type II Chrome 70 1991 Japan Japan
Compact Cassette AXIA AU-IIx 74 "AU-2X 74" Type II Chrome 1991 Japan AXIA FUJI AU-IIx AU-2X 74 Type II Chrome 74 1991 Japan Japan
Compact Cassette AXIA AU-IIx 90 "AU-2X 90" Type II Chrome 1991 Japan AXIA FUJI AU-IIx AU-2X 90 Type II Chrome 90 1991 Japan Japan
Compact Cassette AXIA AU-IVx 46 Type IV Metal 1991 Japan AXIA FUJI AU-IVx Type IV Metal 46 1991 Japan Japan
Compact Cassette AXIA AU-IVx 50 Type IV Metal 1991 Japan AXIA FUJI AU-IVx Type IV Metal 50 1991 Japan Japan
Compact Cassette AXIA AU-IVx 54 Type IV Metal 1991 Japan AXIA FUJI AU-IVx Type IV Metal 54 1991 Japan Japan
Compact Cassette AXIA AU-IVx 60 "AU-4X 60" Type IV Metal 1991 Japan AXIA FUJI AU-IVx AU-4X 60 Type IV Metal 60 1991 Japan Japan
Compact Cassette AXIA AU-IVx 64 Type IV Metal 1991 Japan AXIA FUJI AU-IVx Type IV Metal 64 1991 Japan Japan
Compact Cassette AXIA AU-IVx 74 Type IV Metal 1991 Japan AXIA FUJI AU-IVx Type IV Metal 74 1991 Japan Japan
Compact Cassette AXIA AU-IVx 90 Type IV Metal 1991 Japan AXIA FUJI AU-IVx Type IV Metal 90 1991 Japan Japan
Compact Cassette AXIA AU-Ix 46 "AU-1X 46" Type I Normal 1991 Japan AXIA FUJI AU-Ix AU-1X 46 Type I Normal 46 1991 Japan Japan