AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-Is 70 "PS-1S A 70" Type I Normal 1990 Japan AXIA FUJI PS-Is PS-1S A 70 Type I Normal 70 1990 Japan Japan
Compact Cassette AXIA PS-Is 74 "PS-1S A 74" Type I Normal 1990 Japan AXIA FUJI PS-Is PS-1S A 74 Type I Normal 74 1990 Japan Japan
Compact Cassette AXIA PS-Is 90 "PS-1S A 90" Type I Normal 1990 Japan AXIA FUJI PS-Is PS-1S A 90 Type I Normal 90 1990 Japan Japan
Compact Cassette AXIA A1 10 "A1S 10 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 10 Slim Type I Normal 10 1991 Japan Japan
Compact Cassette AXIA A1 20 "A1S 20 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 20 Slim Type I Normal 20 1991 Japan Japan
Compact Cassette AXIA A1 30 "A1S 30 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 30 Slim Type I Normal 30 1991 Japan Japan
Compact Cassette AXIA A1 46 "A1S 46 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 46 Slim Type I Normal 46 1991 Japan Japan
Compact Cassette AXIA A1 60 "A1S 60 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 60 Slim Type I Normal 60 1991 Japan Japan
Compact Cassette AXIA A1 90 "A1S 90 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 90 Slim Type I Normal 90 1991 Japan Japan
Compact Cassette AXIA A1 120 "A1S 120 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 120 Slim Type I Normal 120 1991 Japan Japan
Compact Cassette AXIA AU-I 46 Type I Normal 1991 Japan AXIA FUJI AU-I Type I Normal 46 1991 Japan Japan
Compact Cassette AXIA AU-I 50 Type I Normal 1991 Japan AXIA FUJI AU-I Type I Normal 50 1991 Japan Japan
Compact Cassette AXIA AU-I 54 Type I Normal 1991 Japan AXIA FUJI AU-I Type I Normal 54 1991 Japan Japan
Compact Cassette AXIA AU-I 60 Type I Normal 1991 Japan AXIA FUJI AU-I Type I Normal 60 1991 Japan Japan
Compact Cassette AXIA AU-I 64 Type I Normal 1991 Japan AXIA FUJI AU-I Type I Normal 64 1991 Japan Japan
Compact Cassette AXIA AU-I 70 Type I Normal 1991 Japan AXIA FUJI AU-I Type I Normal 70 1991 Japan Japan
Compact Cassette AXIA AU-I 90 Type I Normal 1991 Japan AXIA FUJI AU-I Type I Normal 90 1991 Japan Japan
Compact Cassette AXIA AU-II 10 Type II Chrome 1991 Japan AXIA FUJI AU-II Type II Chrome 10 1991 Japan Japan
Compact Cassette AXIA AU-II 46 Type II Chrome 1991 Japan AXIA FUJI AU-II Type II Chrome 46 1991 Japan Japan
Compact Cassette AXIA AU-II 50 Type II Chrome 1991 Japan AXIA FUJI AU-II Type II Chrome 50 1991 Japan Japan