AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA Metal 20 Type IV Metal 1990 Japan AXIA FUJI Metal - Type IV Metal 20 1990 Japan Japan
Compact Cassette AXIA Metal 46 Type IV Metal 1990 Japan AXIA FUJI Metal - Type IV Metal 46 1990 Japan Japan
Compact Cassette AXIA Metal 50 Type IV Metal 1990 Japan AXIA FUJI Metal - Type IV Metal 50 1990 Japan Japan
Compact Cassette AXIA Metal 54 Type IV Metal 1990 Japan AXIA FUJI Metal - Type IV Metal 54 1990 Japan Japan
Compact Cassette AXIA Metal 60 Type IV Metal 1990 Japan AXIA FUJI Metal - Type IV Metal 60 1990 Japan Japan
Compact Cassette AXIA Metal 70 Type IV Metal 1990 Japan AXIA FUJI Metal - Type IV Metal 70 1990 Japan Japan
Compact Cassette AXIA Metal 100 Type IV Metal 1990 Japan AXIA FUJI Metal - Type IV Metal 100 1990 Japan Japan