AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA Hi 40 Type II Chrome 1990 Japan AXIA FUJI Hi - Type II Chrome 40 1990 Japan Japan
Compact Cassette AXIA Hi 46 Type II Chrome 1990 Japan AXIA FUJI Hi - Type II Chrome 46 1990 Japan Japan
Compact Cassette AXIA Hi 50 Type II Chrome 1990 Japan AXIA FUJI Hi - Type II Chrome 50 1990 Japan Japan
Compact Cassette AXIA Hi 54 Type II Chrome 1990 Japan AXIA FUJI Hi - Type II Chrome 54 1990 Japan Japan
Compact Cassette AXIA Hi 60 Type II Chrome 1990 Japan AXIA FUJI Hi - Type II Chrome 60 1990 Japan Japan
Compact Cassette AXIA Hi 64 Type II Chrome 1990 Japan AXIA FUJI Hi - Type II Chrome 64 1990 Japan Japan
Compact Cassette AXIA Hi 90 Type II Chrome 1990 Japan AXIA FUJI Hi - Type II Chrome 90 1990 Japan Japan