AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-IVx 46 "PS-4x 46" Type IV Metal 1989 Japan AXIA FUJI PS-IVx PS-4x 46 Type IV Metal 46 1989 Japan Japan
Compact Cassette AXIA PS-IVx 54 "PS-4x 54" Type IV Metal 1989 Japan AXIA FUJI PS-IVx PS-4x 54 Type IV Metal 54 1989 Japan Japan
Compact Cassette AXIA PS-IVx 60 "PS-4x 60" Type IV Metal 1989 Japan AXIA FUJI PS-IVx PS-4x 60 Type IV Metal 60 1989 Japan Japan
Compact Cassette AXIA PS-IVx 74 "PS-4x 74" Type IV Metal 1989 Japan AXIA FUJI PS-IVx PS-4x 74 Type IV Metal 74 1989 Japan Japan
Compact Cassette AXIA PS-IVx 90 "PS-4x 90" Type IV Metal 1989 Japan AXIA FUJI PS-IVx PS-4x 90 Type IV Metal 90 1989 Japan Japan