AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA Master 46 "SD" Type II Chrome 1985 Japan AXIA FUJI Master SD Type II Chrome 46 1985 Japan Japan
Compact Cassette AXIA Master 60 "SD" Type II Chrome 1985 Japan AXIA FUJI Master SD Type II Chrome 60 1985 Japan Japan
Compact Cassette AXIA Master 90 "SD" Type II Chrome 1985 Japan AXIA FUJI Master SD Type II Chrome 90 1985 Japan Japan
Compact Cassette AXIA Master 46 "XD" Type IV Metal 1985 Japan AXIA FUJI Master XD Type IV Metal 46 1985 Japan Japan
Compact Cassette AXIA Master 60 "XD" Type IV Metal 1985 Japan AXIA FUJI Master XD Type IV Metal 60 1985 Japan Japan
Compact Cassette AXIA Master 90 "XD" Type IV Metal 1985 Japan AXIA FUJI Master XD Type IV Metal 90 1985 Japan Japan
Compact Cassette AXIA Master 46 "HD" Type I Normal 1989 Japan AXIA FUJI Master HD Type I Normal 46 1989 Japan Japan
Compact Cassette AXIA Master 60 "HD" Type I Normal 1989 Japan AXIA FUJI Master HD Type I Normal 60 1989 Japan Japan
Compact Cassette AXIA Master 90 "HD" Type I Normal 1989 Japan AXIA FUJI Master HD Type I Normal 90 1989 Japan Japan