AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA GT-II 46 "For Car Audio" Type II Chrome 1985 Japan AXIA FUJI GT-II For Car Audio Type II Chrome 46 1985 Japan Japan
Compact Cassette AXIA GT-II 60 "For Car Audio" Type II Chrome 1985 Japan AXIA FUJI GT-II For Car Audio Type II Chrome 60 1985 Japan Japan
Compact Cassette AXIA GT-II 80 "For Car Audio" Type II Chrome 1985 Japan AXIA FUJI GT-II For Car Audio Type II Chrome 80 1985 Japan Japan
2 pack AXIA GT-II 90 "For Car Audio" Type II Chrome 1985 Japan AXIA FUJI GT-II For Car Audio Type II Chrome 90 1985 Japan Japan