AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA United Colors Of Benetton 60 "BT2 60" Type II Chrome 2000 Japan AXIA FUJI United Colors Of Benetton BT2 60 Type II Chrome 60 2000 Japan Japan
Compact Cassette AXIA United Colors Of Benetton 74 "BT2 74" Type II Chrome 2000 Japan AXIA FUJI United Colors Of Benetton BT2 74 Type II Chrome 74 2000 Japan Japan
Compact Cassette AXIA United Colors Of Benetton 90 "BT2 90" Type II Chrome 2000 Japan AXIA FUJI United Colors Of Benetton BT2 90 Type II Chrome 90 2000 Japan Japan
Compact Cassette AXIA United Colors Of Benetton 120 "BT2 120" Type II Chrome 2000 Japan AXIA FUJI United Colors Of Benetton BT2 120 Type II Chrome 120 2000 Japan Japan
Compact Cassette AXIA United Colors Of Benetton 150 "BT2 150" Type II Chrome 2000 Japan AXIA FUJI United Colors Of Benetton BT2 150 Type II Chrome 150 2000 Japan Japan