AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA A2 10 Type II Chrome 2000 Japan AXIA FUJI A2 - Type II Chrome 10 2000 Japan Japan
Compact Cassette AXIA A2 46 Type II Chrome 2000 Japan AXIA FUJI A2 - Type II Chrome 46 2000 Japan Japan
Compact Cassette AXIA A2 60 Type II Chrome 2000 Japan AXIA FUJI A2 - Type II Chrome 60 2000 Japan Japan
Compact Cassette AXIA A2 74 Type II Chrome 2000 Japan AXIA FUJI A2 - Type II Chrome 74 2000 Japan Japan
Compact Cassette AXIA A2 90 Type II Chrome 2000 Japan AXIA FUJI A2 - Type II Chrome 90 2000 Japan Japan
Compact Cassette AXIA A2 120 Type II Chrome 2000 Japan AXIA FUJI A2 - Type II Chrome 120 2000 Japan Japan
Compact Cassette AXIA A2 150 Type II Chrome 2000 Japan AXIA FUJI A2 - Type II Chrome 150 2000 Japan Japan