AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA J`z On the Street 46 Type II Chrome 1998 Japan AXIA FUJI J`z On the Street - Type II Chrome 46 1998 Japan Japan
Compact Cassette AXIA J`z On the Street 50 "JZ2S 50" Type II Chrome 1998 Japan AXIA FUJI J`z On the Street JZ2S 50 Type II Chrome 50 1998 Japan Japan
Compact Cassette AXIA J`z On the Street 54 "JZ2S 54" Type II Chrome 1998 Japan AXIA FUJI J`z On the Street JZ2S 54 Type II Chrome 54 1998 Japan Japan
Compact Cassette AXIA J`z On the Street 60 "JZ2S 60" Type II Chrome 1998 Japan AXIA FUJI J`z On the Street JZ2S 60 Type II Chrome 60 1998 Japan Japan
Compact Cassette AXIA J`z On the Street 64 "JZ2S 64" Type II Chrome 1998 Japan AXIA FUJI J`z On the Street JZ2S 64 Type II Chrome 64 1998 Japan Japan
Compact Cassette AXIA J`z On the Street 74 "JZ2S 74" Type II Chrome 1998 Japan AXIA FUJI J`z On the Street JZ2S 74 Type II Chrome 74 1998 Japan Japan
Compact Cassette AXIA J`z On the Street 90 "JZ2S 90" Type II Chrome 1998 Japan AXIA FUJI J`z On the Street JZ2S 90 Type II Chrome 90 1998 Japan Japan
Compact Cassette AXIA J`z On the Street 120 Type II Chrome 1998 Japan AXIA FUJI J`z On the Street - Type II Chrome 120 1998 Japan Japan
Compact Cassette AXIA J`z On the Street 54 "JZ2SA 54" Type II Chrome 1999 Japan AXIA FUJI J`z On the Street JZ2SA 54 Type II Chrome 54 1999 Japan Japan
Compact Cassette AXIA J`z On the Street 60 "JZ2SA 60" Type II Chrome 1999 Japan AXIA FUJI J`z On the Street JZ2SA 60 Type II Chrome 60 1999 Japan Japan
Compact Cassette AXIA J`z On the Street 64 "JZ2SA 64" Type II Chrome 1999 Japan AXIA FUJI J`z On the Street JZ2SA 64 Type II Chrome 64 1999 Japan Japan
Compact Cassette AXIA J`z On the Street 90 "JZ2SA 90" Type II Chrome 1999 Japan AXIA FUJI J`z On the Street JZ2SA 90 Type II Chrome 90 1999 Japan Japan