AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA JC 46 "JC 46 DA" Type I Normal 1985 Japan AXIA FUJI JC JC 46 DA Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 DH" Type I Normal 1985 Japan AXIA FUJI JC JC 46 DH Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 AM" Type I Normal 1985 Japan AXIA FUJI JC JC 46 AM Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 CB" Type I Normal 1985 Japan AXIA FUJI JC JC 46 CB Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA JC 46 "46AK" Type I Normal 1985 Japan AXIA FUJI JC 46AK Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 BH" Type I Normal 1985 Japan AXIA FUJI JC JC 46 BH Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 KA" Type I Normal 1985 Japan AXIA FUJI JC JC 46 KA Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 BU" Type I Normal 1985 Japan AXIA FUJI JC JC 46 BU Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 FC Cafe teria" Type I Normal 1986 Japan AXIA FUJI JC JC 46 FC Cafe teria Type I Normal 46 1986 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 KS" Type I Normal 1987 Japan AXIA FUJI JC JC 46 KS Type I Normal 46 1987 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 GY" Type I Normal 1987 Japan AXIA FUJI JC JC 46 GY Type I Normal 46 1987 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 JR" Type I Normal 1987 Japan AXIA FUJI JC JC 46 JR Type I Normal 46 1987 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 HB Baseball" Type I Normal 1987 Japan AXIA FUJI JC JC 46 HB Baseball Type I Normal 46 1987 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 HR Rugby Football" Type I Normal 1987 Japan AXIA FUJI JC JC 46 HR Rugby Football Type I Normal 46 1987 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 FW" Type I Normal 1987 Japan AXIA FUJI JC JC 46 FW Type I Normal 46 1987 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 EC" Type I Normal 1987 Japan AXIA FUJI JC JC 46 EC Type I Normal 46 1987 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 MO With the Wind" Type I Normal 1987 Japan AXIA FUJI JC JC 46 MO With the Wind Type I Normal 46 1987 Japan Japan