AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA A1 10 "A1S 10 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 10 Slim Type I Normal 10 1991 Japan Japan
Compact Cassette AXIA A1 20 "A1S 20 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 20 Slim Type I Normal 20 1991 Japan Japan
Compact Cassette AXIA A1 30 "A1S 30 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 30 Slim Type I Normal 30 1991 Japan Japan
Compact Cassette AXIA A1 46 "A1S 46 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 46 Slim Type I Normal 46 1991 Japan Japan
Compact Cassette AXIA A1 60 "A1S 60 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 60 Slim Type I Normal 60 1991 Japan Japan
Compact Cassette AXIA A1 90 "A1S 90 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 90 Slim Type I Normal 90 1991 Japan Japan
Compact Cassette AXIA A1 120 "A1S 120 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 120 Slim Type I Normal 120 1991 Japan Japan
Compact Cassette AXIA A1 10 "A1SA10" Type I Normal 1993 Japan AXIA FUJI A1 A1SA10 Type I Normal 10 1993 Japan Japan
Compact Cassette AXIA A1 20 "A1SA20" Type I Normal 1993 Japan AXIA FUJI A1 A1SA20 Type I Normal 20 1993 Japan Japan
Compact Cassette AXIA A1 30 "A1SA30" Type I Normal 1993 Japan AXIA FUJI A1 A1SA30 Type I Normal 30 1993 Japan Japan
Compact Cassette AXIA A1 46 "A1SA46" Type I Normal 1993 Japan AXIA FUJI A1 A1SA46 Type I Normal 46 1993 Japan Japan
Compact Cassette AXIA A1 60 "A1SA60" Type I Normal 1993 Japan AXIA FUJI A1 A1SA60 Type I Normal 60 1993 Japan Japan
Compact Cassette AXIA A1 90 "A1SA90" Type I Normal 1993 Japan AXIA FUJI A1 A1SA90 Type I Normal 90 1993 Japan Japan
Compact Cassette AXIA A1 120 "A1SA120" Type I Normal 1993 Japan AXIA FUJI A1 A1SA120 Type I Normal 120 1993 Japan Japan
Compact Cassette AXIA A1 150 "A1SA150" Type I Normal 1993 Japan AXIA FUJI A1 A1SA150 Type I Normal 150 1993 Japan Japan
Compact Cassette AXIA A1 10 "A1SB 10" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 10 Type I Normal 10 1997 Japan Japan
Compact Cassette AXIA A1 20 "A1SB 20" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 20 Type I Normal 20 1997 Japan Japan
Compact Cassette AXIA A1 30 "A1SB 30" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 30 Type I Normal 30 1997 Japan Japan
Compact Cassette AXIA A1 46 "A1SB 46" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 46 Type I Normal 46 1997 Japan Japan
Compact Cassette AXIA A1 60 "A1SB 60" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 60 Type I Normal 60 1997 Japan Japan
Compact Cassette AXIA A1 90 "A1SB 90" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 90 Type I Normal 90 1997 Japan Japan
Compact Cassette AXIA A1 120 "A1SB 120" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 120 Type I Normal 120 1997 Japan Japan
Compact Cassette AXIA A1 150 "A1SB 150" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 150 Type I Normal 150 1997 Japan Japan
Compact Cassette AXIA A1 60 Type I Normal 2012 China AXIA FUJI A1 - Type I Normal 60 2012 China
Compact Cassette AXIA A1 74 Type I Normal 2012 China AXIA FUJI A1 - Type I Normal 74 2012 China