AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA AU-II 10 Type II Chrome 1991 Japan AXIA FUJI AU-II - Type II Chrome 10 1991 Japan Japan
Compact Cassette AXIA AU-II 46 Type II Chrome 1991 Japan AXIA FUJI AU-II - Type II Chrome 46 1991 Japan Japan
Compact Cassette AXIA AU-II 50 Type II Chrome 1991 Japan AXIA FUJI AU-II - Type II Chrome 50 1991 Japan Japan
Compact Cassette AXIA AU-II 54 Type II Chrome 1991 Japan AXIA FUJI AU-II - Type II Chrome 54 1991 Japan Japan
Compact Cassette AXIA AU-II 60 Type II Chrome 1991 Japan AXIA FUJI AU-II - Type II Chrome 60 1991 Japan Japan
Compact Cassette AXIA AU-II 64 Type II Chrome 1991 Japan AXIA FUJI AU-II - Type II Chrome 64 1991 Japan Japan
Compact Cassette AXIA AU-II 74 Type II Chrome 1991 Japan AXIA FUJI AU-II - Type II Chrome 74 1991 Japan Japan
Compact Cassette AXIA AU-II 90 Type II Chrome 1991 Japan AXIA FUJI AU-II - Type II Chrome 90 1991 Japan Japan