AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-IIs 54 "PS-2s S 54" Type II Chrome 1989 Japan AXIA FUJI PS-IIs PS-2s S 54 Type II Chrome 54 1989 Japan Japan
Compact Cassette AXIA PS-IIs 70 "PS-2s S 70" Type II Chrome 1989 Japan AXIA FUJI PS-IIs PS-2s S 70 Type II Chrome 70 1989 Japan Japan
Compact Cassette AXIA PS-IIs 90 "PS-2s S 90" Type II Chrome 1989 Japan AXIA FUJI PS-IIs PS-2s S 90 Type II Chrome 90 1989 Japan Japan
Compact Cassette AXIA PS-IIx 46 Type II Chrome 1989 Japan AXIA FUJI PS-IIx Type II Chrome 46 1989 Japan Japan
Compact Cassette AXIA PS-IIx 50 Type II Chrome 1989 Japan AXIA FUJI PS-IIx Type II Chrome 50 1989 Japan Japan
Compact Cassette AXIA PS-IIx 54 Type II Chrome 1989 Japan AXIA FUJI PS-IIx Type II Chrome 54 1989 Japan Japan
Compact Cassette AXIA PS-IIx 60 Type II Chrome 1989 Japan AXIA FUJI PS-IIx Type II Chrome 60 1989 Japan Japan
Compact Cassette AXIA PS-IIx 74 Type II Chrome 1989 Japan AXIA FUJI PS-IIx Type II Chrome 74 1989 Japan Japan
Compact Cassette AXIA PS-IIx 90 Type II Chrome 1989 Japan AXIA FUJI PS-IIx Type II Chrome 90 1989 Japan Japan
Compact Cassette AXIA PS-Is 46 "PS-1s S 46" Type I Normal 1989 Japan AXIA FUJI PS-Is PS-1s S 46 Type I Normal 46 1989 Japan Japan
Compact Cassette AXIA PS-Is 54 "PS-1s S 54" Type I Normal 1989 Japan AXIA FUJI PS-Is PS-1s S 54 Type I Normal 54 1989 Japan Japan
Compact Cassette AXIA PS-Is 70 "PS-1s S 70" Type I Normal 1989 Japan AXIA FUJI PS-Is PS-1s S 70 Type I Normal 70 1989 Japan Japan
Compact Cassette AXIA PS-Is 90 "PS-1s S 90" Type I Normal 1989 Japan AXIA FUJI PS-Is PS-1s S 90 Type I Normal 90 1989 Japan Japan
Compact Cassette AXIA PS-IVx 46 "PS-4x 46" Type IV Metal 1989 Japan AXIA FUJI PS-IVx PS-4x 46 Type IV Metal 46 1989 Japan Japan
Compact Cassette AXIA PS-IVx 54 "PS-4x 54" Type IV Metal 1989 Japan AXIA FUJI PS-IVx PS-4x 54 Type IV Metal 54 1989 Japan Japan
Compact Cassette AXIA PS-IVx 60 "PS-4x 60" Type IV Metal 1989 Japan AXIA FUJI PS-IVx PS-4x 60 Type IV Metal 60 1989 Japan Japan
Compact Cassette AXIA PS-IVx 74 "PS-4x 74" Type IV Metal 1989 Japan AXIA FUJI PS-IVx PS-4x 74 Type IV Metal 74 1989 Japan Japan
Compact Cassette AXIA PS-IVx 90 "PS-4x 90" Type IV Metal 1989 Japan AXIA FUJI PS-IVx PS-4x 90 Type IV Metal 90 1989 Japan Japan
Compact Cassette AXIA PS-Ix 46 "PS-1x46" Type I Normal 1989 Japan AXIA FUJI PS-Ix PS-1x46 Type I Normal 46 1989 Japan Japan
Compact Cassette AXIA PS-Ix 50 "PS-1x50" Type I Normal 1989 Japan AXIA FUJI PS-Ix PS-1x50 Type I Normal 50 1989 Japan Japan