AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-II / PS-2 74 "PS2L 74" Type II Chrome 2000 Japan AXIA FUJI PS-II / PS-2 PS2L 74 Type II Chrome 74 2000 Japan Japan
Compact Cassette AXIA PS-II / PS-2 80 "PS2L 80" Type II Chrome 2000 Japan AXIA FUJI PS-II / PS-2 PS2L 80 Type II Chrome 80 2000 Japan Japan
Compact Cassette AXIA PS-II / PS-2 90 "PS2L 90" Type II Chrome 2000 Japan AXIA FUJI PS-II / PS-2 PS2L 90 Type II Chrome 90 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 30 "PS1L 30" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 30 Type I Normal 30 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 40 "PS1L 40" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 40 Type I Normal 40 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 46 "PS1L 46" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 46 Type I Normal 46 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 50 "PS1L 50" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 50 Type I Normal 50 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 54 "PS1L 54" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 54 Type I Normal 54 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "PS1L 60" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 60 Type I Normal 60 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 64 "PS1L 64" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 64 Type I Normal 64 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 70 "PS1L 70" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 70 Type I Normal 70 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 74 "PS1L 74" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 74 Type I Normal 74 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 80 "PS1L 80" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 80 Type I Normal 80 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS1L 90" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 90 Type I Normal 90 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 120 "PS1L 120" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 120 Type I Normal 120 2000 Japan Japan
Compact Cassette AXIA United Colors Of Benetton 60 "BT2 60" Type II Chrome 2000 Japan AXIA FUJI United Colors Of Benetton BT2 60 Type II Chrome 60 2000 Japan Japan
Compact Cassette AXIA United Colors Of Benetton 74 "BT2 74" Type II Chrome 2000 Japan AXIA FUJI United Colors Of Benetton BT2 74 Type II Chrome 74 2000 Japan Japan
Compact Cassette AXIA United Colors Of Benetton 90 "BT2 90" Type II Chrome 2000 Japan AXIA FUJI United Colors Of Benetton BT2 90 Type II Chrome 90 2000 Japan Japan
Compact Cassette AXIA United Colors Of Benetton 120 "BT2 120" Type II Chrome 2000 Japan AXIA FUJI United Colors Of Benetton BT2 120 Type II Chrome 120 2000 Japan Japan
Compact Cassette AXIA United Colors Of Benetton 150 "BT2 150" Type II Chrome 2000 Japan AXIA FUJI United Colors Of Benetton BT2 150 Type II Chrome 150 2000 Japan Japan